Project Scope: GSPR managed the full PR communications for the re-launch following a major renovation to the property, with the key objective being to raise public awareness of the wellness destination’s new offerings in order to drive memberships.

Facility Upgrades:

• • Addition of 4 new advanced wellness studios
  • Infrared multi-function studio, dedicated hot-room Reformer Pilates studio, Cryotherapy chamber, Infrared sauna, One-to-one private training studio, On-site matcha café

Campaign Execution:

• • GSPR developed and led a strategic PR communications plan across a 3-month period
  • Utilized a blend of proven media tactics and tailored outreach

Media Coverage Achieved:

• • Secured placements in prominent international and regional titles, including:
    • The Times UK
    • Mother, Baby & Child
    • Emirates Woman
    • Grazia Middle East
    • What’s On
    • The Zenith Mag (front cover feature)
    • & more

Celebrity Engagement: In line with our press activity during the launch period, US DJ and Producer Diplo popped in for a session